Client: Baxter | Agency: INDG | Lead 3D Artist: Mihoc Marius
*Property of Baxter and INDG.
*Property of Baxter and INDG.
Baxter - Syntheto & Therapy 2 Animation: Led the 3D production pipeline for Baxter's Syntheto and Therapy 2 medical surfaces. Collaborated with the Art Director to refine the visual strategy while executing the complete 3D workflow from initial R&D and LookDev to final compositing. Engineered complex particle and cloth simulations to accurately demonstrate product mechanics. Proactively developed and integrated visual improvements that significantly elevated the final aesthetic of the project.
Core Responsibilities: 3D Production Lead, Animation, R&D, LookDev, Dynamics (Cloth/Particles), Lighting, Rendering, Compositing.
*Property of Baxter and INDG. All rights reserved.
RND Look & Feel: During the development process, we explored internally different visual techniques and camera motion exposure to emphasize the product characteristics and the story that the client wanted to express. In the end, we went forward with the version that complies with the Brand guidelines.
RND Rigging & Dynamics: This was one of the most important parts since this is a medical product, and the final goal of the video was to show an accurate representation of the 2 product features and their connection in the Baxter echosistem (Accella bed in this case)
Rigging: This was a pretty complex task on both sides, technical execution and the in-depth research & documentation, not only to identify what the bed and the surface movements are, but also to understand why those movements are required.
Cloth Simulation: After we understood the product, the challenge, once all the simulations were done, was to find a way to keep it stable, consistent, editable, and efficient for the different animation scenarios and potential client revisions.
Particles: Due to the fact that the main products here were the Surfaces, for the important highlights, we had to find a way to have the main focus on them, but without removing the bed entirely. I came up with this idea of a point cloud effect to keep the sense of connected technology, but also be able to see through it. There are different ways to achieve this effect; in this case, the particles were the best solution. Simply providing wider control for dynamics to achieve a softer movement and interaction at a higher quality.
Cloth Simulation: After we understood the product, the challenge, once all the simulations were done, was to find a way to keep it stable, consistent, editable, and efficient for the different animation scenarios and potential client revisions.
Particles: Due to the fact that the main products here were the Surfaces, for the important highlights, we had to find a way to have the main focus on them, but without removing the bed entirely. I came up with this idea of a point cloud effect to keep the sense of connected technology, but also be able to see through it. There are different ways to achieve this effect; in this case, the particles were the best solution. Simply providing wider control for dynamics to achieve a softer movement and interaction at a higher quality.
Camera framing & Animatic: I worked closely with the AD to create the storyboard and the camera framing. The goal of the animation was to present the 2 Surfaces different Features, show them in use, and the connectivity with the Baxter Accella Bed and the rest of Baxter echosistem. We aimed for a dynamic Camera transition while balancing for smooth movement to express the feeling of air, comfort, and, somehow, a sense of proportion.
